Is anyone buying apps these days?

Are we using them?

Here’s a chart of Media Retention of Apps. So after the download, what happens? Here is the analysis of what goes on after the first stop.

Your thoughts are welcome and questions to [email protected] will be answered for the next week.

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Posted by marybethmccabe

Mary Beth McCabe has decades of media experience. She has consulted with more than 3500 San Diego and National business owners on Hispanic Advertising and Media Buying, and worked as a sales executive at KUSI-TV, San Diego and WCIU-TV, Chicago. Dr. McCabe has taught Marketing and Advertising courses at four regional universities.

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