Mobile Marketing

Do you understand mobile marketing?

Do you understand mobile marketing?

Mobile MarketingOne click to buy

We are now in the “one click” to buy generation. It’s coming so fast that we are falling behind if we are not constantly anticipating change and adapting.
Business has changed so that the customer is in charge of the marketing messages which are seen now.
2/3 of current marketers do not have a solid comprehension of mobile marketing (July 2013 IBM study)
Business needs to understand their customer’s experience from an online perspective, with a focus on mobile marketing.
They all agreed that mobile/social technology is now critical to their business objectives.

We’ll be adding additional content about Mobile Marketing.

Posted by marybethmccabe in Blog, Marketing Tools, Mobile Marketing, Online Marketing
What are some jobs in Mobile Marketing?

What are some jobs in Mobile Marketing?

There are 63,000 jobs on Linkedin that use the keyword “Mobile Marketing”. There are 345,000 jobs in “Marketing”.(May 19, 2015)
If you are looking to be competitive for your next position, consider the following job titles:

Mobile Marketing Automation
Account Executive
Mobile Marketing Manager
Digital Media Integration Producer
Social Media Marketing Manager
Community Manager
Social Media Consultant
Mobile Marketing Consultant
Customer Service
CRM Specialist
Content Writer/Producer

Are you in the field of Marketing now? If so, consider these roles for the future. Knowing about Mobile Marketing will help you rise in your firm, or even perhaps start your own business. We’re writing a new book on Mobile Marketing. Stay tuned for announcements on pre-orders, and how to get a free beta version. It has been student-tested and the four authors have combined decades of experience in the field of Mobile Marketing. We’ll be sharing that information here over the next few months.Roles in Mobile Marketing are growing

Posted by marybethmccabe in Mobile Marketing
What do your favorite apps tell advertisers about you?

What do your favorite apps tell advertisers about you?


safeway app


Analytics, especially big and little datasets can tell a lot about behaviors. Now, more than ever, advertisers are armed with ammunition to target the individual, not just the demographic. What do the apps here tell about the person. They are the exercise app, the shopping app and the gamer app. Clearly, we are not one dimensional people. Different apps for different times of the day/week/month are easily sorted by our provider, to gather aggregate data on our habits.

If we use apps that are in a second language, that tells the advertiser that there is an opportunity to reach out in that other language, such as Spanish, perhaps. If most of the apps are related to the arts or music, perhaps that individual is a performer, artist or patron of the fine arts. We can learn a lot by the apps and the amount of time spent with each one.
This is something to think about as mobile marketers. Yes, we are looking at location and purchasing patterns, trying to predict future behavior, but don’t forget about what apps a person uses often, because that will tell you a lot about them.

Posted by marybethmccabe in Marketing Tools, Mobile Marketing, News, Online Marketing, Whitepaper
Solar resale value

Solar resale value

This video shows simply how the value of solar PV affects the resale value (or not) of your home. Most people who buy PV don’t plan on selling their homes soon, so it’s been difficult to find them. If you know someone who has bought or sold a home with PV, be sure to let them know about our Solar Resale Value survey and ask them to take three minutes to complete it. is the link to see the study and/or to take it. Hope you enjoyed the video, too, produced by IBOG.

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Posted by marybethmccabe in Blog, Hispanic Marketing, Mobile Marketing, News, Online Marketing, Solar Marketing, Whitepaper