Pokémon Go Game character
Consumers like to be challenged and through games like Pokémon Go, with revenue of $10 million per day as of August 2016. This game has created nearly the same number of daily users as Twitter and time spent on Facebook, which is why mobile marketers need to pay attention. The photo below shows one view of how consumers are using Pokémon Go. Two boys go to the park to play. At least that’s what they tell their parents. They go to play Pokémon Go. Riding bikes also gives them a competitive advantage over those in a car or walking. Sometimes they even talk to each other to get helpful tips on how to get to the next level or how to set up their incubator for their eggs.Without the Wi-Fi, the game can’t advance 2. Partner with another business or two. You can partner with non-competing businesses to bring Pokémon Go to life. (Ex. web designer, custom contractor, pizza firm) Maybe you know a web designer who can develop a “virtual” or unofficial Pokémon stop on your custom window company website and give tips on how to win free stuff every time you order a pizza. 3. Request a Poke Stop. The request needs to be done through a form via Niantic, the developer, and although this is currently not being offered for new stops or gyms, we urge businesses to consider it for when/if this again becomes available. Stops are marked with a blue cube. Gyms are typically found in large places like malls, parks and other open spaces where players go to battle. Southern California location where you can find players and hunt. 4. Frequent Tagging. You can ask your players to tag their photos with your business name. They can tag it either inside the post itself or in a location app that they use. This will extend your brand, and produce additional reach further once it is shared. Use a branded hashtag. 5. Check ins suggested. If you encourage customers to check in to your business while playing, that will lead to more players visiting or more reviews on that social media platform. 6. Ask for Photos, Shares, and Comments. Make a special request for players to take photos of them with your products. You can even give them a special discount for each shared photo of a product they want to purchase. If you show them how to do this with an example, such as on Instagram, they will be able to follow your lead. For example, “Aim Pokémon at the t-shirt seen in this store and post for a 10% discount today.” 7. For Snapchat, you can share with what they now call “Memories.” You can share snaps of catching Pokémon inside your business using the Memories feature and the camera roll. 8. Invite your customers to play. You may be the owner of a coffee shop and if you have an offer, especially during slow times of day, you may draw the right new customers back. Your social media channels provide the invitation to play or compete in a contest, and be sure to follow the rules that are required by the platform. 9. Create Pokémon Videos. Take short movies of your customers playing Pokémon Go in your area. One successful non-profit, an animal shelter, used video to capture people playing the game while walking their dog, and got featured on national news as extra benefit. So the shelter paired dogs that need walking with people who needed activity and that created human interest. The image below was seen on the Facebook page of the Muncie Animal Shelter, from Muncie Indiana. Figure: Muncie Animal Shelter Facebook Page ad 10. Mobile accessories and online business ideas: If you are in the mobile data, accessories or similar industry, think of how you can empower your Pokémon Go players. For example, T-Mobile created business for themselves by offering unlimited data for Pokémon Go players. You could sell accessories for the game, too. References:  https://en.wikipedia.org/wiki/Niantic,_Inc. accessed August 4, 2016  http://www.socialmediaexaminer.com/8-ways-to-use-Pokémon-go-for-business/
- Discuss the effectiveness of mobile marketing bringing art to life by combining it with theatre.
- What other mobile marketing channels would you suggest that a campaign like this could use in today’s mobile enabled device environment?
- Make a list of ways that you could you combine two different types of organizations in order to create mobile marketing programs.
Tomorrow's business leaders are native to smartphones, which give consumers and businesses alike the immediacy of information. The collaborative economy is underway, and some of the firms in this space have high valuations, as described by the chart here, created by Jeremiah Owyang. I saw Jeremiah in January, 2015 at the San Francisco offices of Google and he shared his vision of the collaborative economy, which was impressive. This chart shows that he has divided the firms into mythical characters, based on their "valuation" by investors and shareholders. Reality would tell us that there is no way all of these firms' valuations are going to hold up; history will tell us the same. They are all on the list in order to show a snapshot of today's businesses that have taken a front seat in the minds of the consumers, not producing a physical product, but a "service" that did not exist even five years ago. (Examples here include Uber, Airbnb and similar firms.)
Hold on to your hats. This is going to be a wild ride.