OUR SERVICES

MEDIA BUYING/PLANNING

Never second guess when you have a professional doing your media planning and buying. You will have confidence in our choices and implementing the plan.

MEDIA AUDIT/ANALYSIS

We review your documentation to make certain you got what you contracted for, before, during and after you spend.

SOCIAL MEDIA MARKETING

We deliver content to your mobile audience that grows your market, in a conversation that appeals to the buyer. We have done this for Chickens, Tea, Paint, Restaurants, Car Dealerships, and it’s likely we can for you, too.

MOBILE MARKETING

Time spent on mobile has surpassed desktops. Sun Marketing could guide you to reach the mobile audience and put you in the spotlight.

HISPANIC MARKETING

You want to reach the Hispanic audience? There is more than only translating your words to Spanish to make an impact. We are your perfect partner to reach their hearts.

CONSULTING

Your business is complicated? We have a simple 3 step process to think, listen, and act to streamline and simplify the results using data-driven tools with creative execution.

WHY CHOOSE US?

  • EXPERIENCE - We have offered our services since 1993 and have current 3rd party KLOUT™ scores of 99.9% and a nearly 100% client renewal rate.
  • KNOWLEDGE - Being an agency owner for more than two decades, lecturing at almost all major universities in San Diego and selling media for two TV stations, we use tools that can help large brands or small and medium sized and family owned businesses.
  • EXTENSIVE NETWORK - Sun Marketing have a very large network of marketing and advertising professionals. We can find a person who is trustworthy and capable to accomplish your objectives, or to narrow down the priorities for you immediately.
  • HISPANIC MARKET - The Hispanic Market is underserved by advertising, because many businesses do not understand their economic value as a segment. The large gap here means opportunity for your product or service, and Sun Marketing has the experience (since 1979) and knowhow to reach this target audience through TV, radio and digital.

AT SUN MARKETING, WE HELP BUSINESSES SOLVE THE DIFFICULT TASK OF REACHING NEW CUSTOMERS, WITH NEW TOOLS, INSIGHTS AND HARD WORK.

Sun Marketing is the perfect partner for you

IMMEDIATE RESPONSE

Today’s environment requires connectivity via many platforms. In a world of fast moving changes, I am available when you ask. I am connected to every popular communications platform, so you can find me easily and get a response quickly.

EXCELLENT SERVICE

High and quality are not just meaningful words. They are the basis of our commitment to serve others. Getting the job done is my priority and satisfaction means everything. My 100% renewal rate since 2011 adds confidence to this satisfaction.

EXPERIENCE

I have helped small and medium sized businesses grow through new customer acquisition. My background includes a great deal of experience with family-owned businesses.

RESULTS

Advertising is both an art and a science. I believe that using the creative process moves you ahead, and the scientific support helps you make decisions to focus that direction. If I can’t help you, I will let you know immediately. I guarantee our clients get satisfaction, or I don’t get paid.

WORK HARD

I believe in excellence in every client project, and a very personal tone to what we do. My commitment is first to you, above all. In every interaction, you will see my direct approach, cutting out unnecessary levels in your communication chain.

INSIGHTS

I have been innovating in marketing brands and making media transactions in nearly every product category. The Sun Marketing client roster includes thousands of names you would recognize, giving us firsthand experience and unique perspectives that put you in front of your target audience with the right message at the right time.

ABOUT US

Sun Marketing began in 1993 to meet the needs of a fast changing marketplace for Hispanic Advertising and Media Buying. Recently we became the first Advertising firm in the region to use and promote Internet Advertising, buy media in 30 major markets, focusing upon the Hispanic Marketplace because of our experience, market growth and opportunity to reach that market in their language.

Our Mission

The focus of Sun Marketing is to make and implement cost effective marketing choices for clients interested in Hispanic Advertising, by concentrating on radio, television, and internet advertising, understand and make Hispanic Media Buying on both English and Hispanic media, and know the limits and expectations of your resources.

Meet Dr. Mary Beth McCabe

Dr. Mary Beth McCabe owner of Sun Marketing, is an award-winning specialist in her field, with decades of media experience. She has consulted with more than 3500 San Diego and National business owners on Hispanic Advertising and Media Buying, and worked as a sales executive at KUSI-TV, San Diego and WCIU-TV, Chicago. Dr. McCabe has taught Marketing and Advertising courses at four regional universities, currently Lead Faculty in Marketing at National University. Dr. Mary Beth's clients include Gerber Products and the National Association of Broadcasters. She received her Doctorate in Marketing from United States International University.

EACH AND EVERY CLIENT WILL BE PERSONALLY GUIDED WITH HEART AND PASSION BY DR. MARY BETH MCCABE

A FEW OF OUR HAPPY CUSTOMERS

    WHAT CLIENTS SAY

    The San Diego Advertising Club has presented its Hispanic Marketing Lifetime Achievement Award 2009 to Carmel Valley resident Mary Beth McCabe, owner of Sun Marketing, an advertising agency that specializes in targeting Hispanic consumers. The award was recently presented at the Ad Club’s Hispanic Marketing Day educational program.

    Claudia Llausas

    Aztec America San Diego 15

    5.0
    2016-11-07T01:35:18+00:00

    Claudia Llausas

    Aztec America San Diego 15

    The San Diego Advertising Club has presented its Hispanic Marketing Lifetime Achievement Award 2009 to Carmel Valley resident Mary Beth McCabe, owner of Sun Marketing, an advertising agency that specializes in targeting Hispanic consumers. The award was recently presented at the Ad Club’s Hispanic Marketing Day educational program.

    You have provided advertising expertise in our quest to reach the Hispanic Market with positive results. I truly appreciate working with you and your associates at Sun Marketing and hope that we will continue our business relationship far into the future. You have my professional endorsement and my deepest personal respect.

    David Cairns

    Former Vice President, Novartis (Gerber Products)

    5.0
    2016-11-07T01:38:51+00:00

    David Cairns

    Former Vice President, Novartis (Gerber Products)

    You have provided advertising expertise in our quest to reach the Hispanic Market with positive results. I truly appreciate working with you and your associates at Sun Marketing and hope that we will continue our business relationship far into the future. You have my professional endorsement and my deepest personal respect.

    I have seen that Mary Beth is a professional. She ranks among the top in the San Diego market. I wish her the best in the future. If I can give a personal recommendation for Mary Beth at any time, please don’t hesitate to call.

    Mike Wortsman

    Former President, Univision

    5.0
    2016-11-07T01:44:44+00:00

    Mike Wortsman

    Former President, Univision

    I have seen that Mary Beth is a professional. She ranks among the top in the San Diego market. I wish her the best in the future. If I can give a personal recommendation for Mary Beth at any time, please don’t hesitate to call.

    I wholeheartedly recommend Mary Beth McCabe to you. Mary Beth was contracted to work with us as a consultant for a variety of special projects, one of which was our solar marketing plan for the year. Mary Beth immediately took initiative to set up meetings with key personnel in the company regarding their marketing needs for the upcoming year and proceeded to develop a cohesive marketing plan.

    The plan was approved by staff and accepted intact by the California Public Utilities Commission.

    Mary Beth is a pleasant, conscientious and responsive person and it was a pleasure to work with her.

    I highly recommend Mary Beth and am positive she will make a wonderful contribution to your company.

    Irene M. Stillings

    Executive Director - California Center for Sustainable Energy

    5.0
    2016-11-07T01:45:24+00:00

    Irene M. Stillings

    Executive Director - California Center for Sustainable Energy

    I wholeheartedly recommend Mary Beth McCabe to you. Mary Beth was contracted to work with us as a consultant for a variety of special projects, one of which was our solar marketing plan for the year. Mary Beth immediately took initiative to set up meetings with key personnel in the company regarding their marketing needs for the upcoming year and proceeded to develop a cohesive marketing plan. The plan was approved by staff and accepted intact by the California Public Utilities Commission. Mary Beth is a pleasant, conscientious and responsive person and it was a pleasure to work with her. I highly recommend Mary Beth and am positive she will make a wonderful contribution to your company.

    I just wanted to write to let you know how all of your efforts to expand our Hispanic outreach have really made a difference. In a challenging market such as this one, we have to rely on our consultants to give us innovative ideas, clear direction and timely follow-through and you clearly have been exceptionally helpful in all of these areas.Our Spanish website traffic has increased due to Spanish text and banner ads, and you’ve helped us get valuable Spanish content to our own website. We’re doing Spanish eblast now which we’re finding very effective and our overall outreach has grown exponentially.Thanks again for all your hard work, and we look forward to more future successes.

    Jessica Heinz

    Pardee Homes Corporate E-Marketing

    5.0
    2016-11-07T01:45:54+00:00

    Jessica Heinz

    Pardee Homes Corporate E-Marketing

    I just wanted to write to let you know how all of your efforts to expand our Hispanic outreach have really made a difference. In a challenging market such as this one, we have to rely on our consultants to give us innovative ideas, clear direction and timely follow-through and you clearly have been exceptionally helpful in all of these areas.Our Spanish website traffic has increased due to Spanish text and banner ads, and you’ve helped us get valuable Spanish content to our own website. We’re doing Spanish eblast now which we’re finding very effective and our overall outreach has grown exponentially.Thanks again for all your hard work, and we look forward to more future successes.
    5.0
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