HOW TO BRING IN NEW CUSTOMERS?

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OUR SERVICES

MEDIA BUYING/PLANNING

Never second guess when you have a professional doing your media planning and buying. You will have confidence in our choices and implementing the plan.

MEDIA AUDIT/ANALYSIS
We review your documentation to make certain you got what you contracted for, before, during and after you spend.
SOCIAL MEDIA MARKETING
We deliver content to your mobile audience that grows your market, in a conversation that appeals to the buyer. We have done this for Chickens, Tea, Paint, Restaurants, Car Dealerships, and it’s likely we can for you, too.
MOBILE MARKETING
Time spent on mobile has surpassed desktops. Sun Marketing could guide you to reach the mobile audience and put you in the spotlight.
HISPANIC MARKETING
You want to reach the Hispanic audience? There is more than only translating your words to Spanish to make an impact. We are your perfect partner to reach their hearts.
CONSULTING
Your business is complicated? We have a simple 3 step process to think, listen, and act to streamline and simplify the results using data-driven tools with creative execution.

WHY CHOOSE US?

  • EXPERIENCE - We have offered our services since 1993 and have current 3rd party KLOUT™ scores of 99.9% and a nearly 100% client renewal rate.
  • KNOWLEDGE - Being an agency owner for more than two decades, lecturing at almost all major universities in San Diego and selling media for two TV stations, we use tools that can help large brands or small and medium sized and family owned businesses.
  • EXTENSIVE NETWORK - Sun Marketing have a very large network of marketing and advertising professionals. We can find a person who is trustworthy and capable to accomplish your objectives, or to narrow down the priorities for you immediately.
  • HISPANIC MARKET - The Hispanic Market is underserved by advertising, because many businesses do not understand their economic value as a segment. The large gap here means opportunity for your product or service, and Sun Marketing has the experience (since 1979) and knowhow to reach this target audience through TV, radio and digital.

AT SUN MARKETING, WE HELP BUSINESSES SOLVE THE DIFFICULT TASK OF REACHING NEW CUSTOMERS, WITH NEW TOOLS, INSIGHTS AND HARD WORK.

Sun Marketing is the perfect partner for you

IMMEDIATE RESPONSE
Today’s environment requires connectivity via many platforms. In a world of fast moving changes, I am available when you ask. I am connected to every popular communications platform, so you can find me easily and get a response quickly.
EXCELLENT SERVICE
High and quality are not just meaningful words. They are the basis of our commitment to serve others. Getting the job done is my priority and satisfaction means everything. My 100% renewal rate since 2011 adds confidence to this satisfaction.
EXPERIENCE
I have helped small and medium sized businesses grow through new customer acquisition. My background includes a great deal of experience with family-owned businesses.
RESULTS
Advertising is both an art and a science. I believe that using the creative process moves you ahead, and the scientific support helps you make decisions to focus that direction. If I can’t help you, I will let you know immediately. I guarantee our clients get satisfaction, or I don’t get paid.
WORK HARD
I believe in excellence in every client project, and a very personal tone to what we do. My commitment is first to you, above all. In every interaction, you will see my direct approach, cutting out unnecessary levels in your communication chain.
INSIGHTS
I have been innovating in marketing brands and making media transactions in nearly every product category. The Sun Marketing client roster includes thousands of names you would recognize, giving us firsthand experience and unique perspectives that put you in front of your target audience with the right message at the right time.

ABOUT US

Sun Marketing began in 1993 to meet the needs of a fast changing marketplace for Hispanic Advertising and Media Buying. Recently we became the first Advertising firm in the region to use and promote Internet Advertising, buy media in 30 major markets, focusing upon the Hispanic Marketplace because of our experience, market growth and opportunity to reach that market in their language.

Our Mission

The focus of Sun Marketing is to make and implement cost effective marketing choices for clients interested in Hispanic Advertising, by concentrating on radio, television, and internet advertising, understand and make Hispanic Media Buying on both English and Hispanic media, and know the limits and expectations of your resources.

Meet Dr. Mary Beth McCabe

Dr. Mary Beth McCabe owner of Sun Marketing, is an award-winning specialist in her field, with decades of media experience. She has consulted with more than 3500 San Diego and National business owners on Hispanic Advertising and Media Buying, and worked as a sales executive at KUSI-TV, San Diego and WCIU-TV, Chicago. Dr. McCabe has taught Marketing and Advertising courses at four regional universities, currently Lead Faculty in Marketing at National University. Dr. Mary Beth's clients include Gerber Products and the National Association of Broadcasters. She received her Doctorate in Marketing from United States International University.

EACH AND EVERY CLIENT WILL BE PERSONALLY GUIDED WITH HEART AND PASSION BY DR. MARY BETH MCCABE

A FEW OF OUR HAPPY CUSTOMERS

WHAT CLIENTS SAY

I worked with Sun Marketing as my media consultant and buyer for a one-person art exhibit held during the opening of The Back Door Gallery at Rhino Art Co. in Encinitas, California. She scheduled and placed a complex set of print advertising in newspapers and magazines reaching the San Diego and in particular the North County San Diego Market. I can recommend the services of Sun Marketing based on my experience. Budgets were accurate; follow through with media contacts was very professional and timely, and in-all the campaign came off without one hitch.

Gary Cantor

garycantorart.com

5.0
2016-11-07T01:46:26+00:00

Gary Cantor

garycantorart.com

I worked with Sun Marketing as my media consultant and buyer for a one-person art exhibit held during the opening of The Back Door Gallery at Rhino Art Co. in Encinitas, California. She scheduled and placed a complex set of print advertising in newspapers and magazines reaching the San Diego and in particular the North County San Diego Market. I can recommend the services of Sun Marketing based on my experience. Budgets were accurate; follow through with media contacts was very professional and timely, and in-all the campaign came off without one hitch.

Sun Marketing is a full service marketing company. For over 10 years, Mary Beth McCabe has handled all of our radio, television and print advertising needs. She has a lot of experience in the media world and knows how to get her customers the best exposure. Mary Beth works hard for us and always gets us the best value for our advertising dollars. She is also very creative and offers us fresh and innovative ideas on how to market our business. I highly recommend Mary Beth and Sun Marketing!

Nikki T. Ranglas

The Poseidon Restaurant “On the Beach”, Del Mar, California

5.0
2016-11-07T01:46:55+00:00

Nikki T. Ranglas

The Poseidon Restaurant “On the Beach”, Del Mar, California

Sun Marketing is a full service marketing company. For over 10 years, Mary Beth McCabe has handled all of our radio, television and print advertising needs. She has a lot of experience in the media world and knows how to get her customers the best exposure. Mary Beth works hard for us and always gets us the best value for our advertising dollars. She is also very creative and offers us fresh and innovative ideas on how to market our business. I highly recommend Mary Beth and Sun Marketing!

As the Sales Manager of Ball Renegade, I have worked with Sun Marketing over a period of years. Mary Beth McCabe has helped my company create and place TV commercials in Los Angeles, San Diego, and Phoenix. The commercials have been effective in getting Ball Renegade Motor homes recognition to the audience that we wanted to reach, and they have been at a very affordable cost, both for the production and the airtime.

I would recommend using Mary Beth McCabe and Sun Marketing to other firms who need to drive business. She went above and beyond to help us with our website, assist us with competitive information and analyze what we could expect from our limited resources. She suggested ways that we could save money on production and kept the costs on budget.

If you have a product or service that is searching for the right customers and want to work with a knowledgeable and experienced media person, you should contact Mary Beth McCabe to find out how she may be able to help you too.

Jon Reilly

Sales Manager, Ball Renegade

5.0
2016-11-07T01:47:25+00:00

Jon Reilly

Sales Manager, Ball Renegade

As the Sales Manager of Ball Renegade, I have worked with Sun Marketing over a period of years. Mary Beth McCabe has helped my company create and place TV commercials in Los Angeles, San Diego, and Phoenix. The commercials have been effective in getting Ball Renegade Motor homes recognition to the audience that we wanted to reach, and they have been at a very affordable cost, both for the production and the airtime. I would recommend using Mary Beth McCabe and Sun Marketing to other firms who need to drive business. She went above and beyond to help us with our website, assist us with competitive information and analyze what we could expect from our limited resources. She suggested ways that we could save money on production and kept the costs on budget. If you have a product or service that is searching for the right customers and want to work with a knowledgeable and experienced media person, you should contact Mary Beth McCabe to find out how she may be able to help you too.

Sun Marketing has been able to provide good results, whether in Spanish or English advertising. Sales at the Ball Automotive Group have increased in the past year, and I’m sure that cable and Hispanic advertising have contributed to this increase (through Sun Marketing).

John Ball

Ball Automotive Group

5.0
2016-11-07T01:47:53+00:00

John Ball

Ball Automotive Group

Sun Marketing has been able to provide good results, whether in Spanish or English advertising. Sales at the Ball Automotive Group have increased in the past year, and I’m sure that cable and Hispanic advertising have contributed to this increase (through Sun Marketing).

As the head of a leading Accounting firm and as a sole practitioner in Southern California, I consulted with Sun Marketing on how we could reach more of our target market, and communicate more effectively with them.I would recommend Sun Marketing to any firm who needs a marketing expert who cares about people as much as business.Dr. Mary Beth McCabe was able to understand our needs of reaching our narrow niche, created strategies to attain that market, and then implemented methods that were effective in reaching new business. Our business grew and grew during this time.If you are looking for a firm to help you communicate who you are and whom you want as your customer, Mary Beth can do the job. And she understands the General Marketplace as well as the Hispanic Marketplace. I’ve known her since 1993 and hope to continue working with her firm for many years ahead.

Thomas J. Saiz

CPA

5.0
2016-11-07T01:48:20+00:00

Thomas J. Saiz

CPA

As the head of a leading Accounting firm and as a sole practitioner in Southern California, I consulted with Sun Marketing on how we could reach more of our target market, and communicate more effectively with them.I would recommend Sun Marketing to any firm who needs a marketing expert who cares about people as much as business.Dr. Mary Beth McCabe was able to understand our needs of reaching our narrow niche, created strategies to attain that market, and then implemented methods that were effective in reaching new business. Our business grew and grew during this time.If you are looking for a firm to help you communicate who you are and whom you want as your customer, Mary Beth can do the job. And she understands the General Marketplace as well as the Hispanic Marketplace. I’ve known her since 1993 and hope to continue working with her firm for many years ahead.
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