Do you understand mobile marketing?

Mobile MarketingOne click to buy

We are now in the “one click” to buy generation. It’s coming so fast that we are falling behind if we are not constantly anticipating change and adapting.
Business has changed so that the customer is in charge of the marketing messages which are seen now.
2/3 of current marketers do not have a solid comprehension of mobile marketing (July 2013 IBM study)
Business needs to understand their customer’s experience from an online perspective, with a focus on mobile marketing.
They all agreed that mobile/social technology is now critical to their business objectives.

We’ll be adding additional content about Mobile Marketing.

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Posted by marybethmccabe

Mary Beth McCabe has decades of media experience. She has consulted with more than 3500 San Diego and National business owners on Hispanic Advertising and Media Buying, and worked as a sales executive at KUSI-TV, San Diego and WCIU-TV, Chicago. Dr. McCabe has taught Marketing and Advertising courses at four regional universities.

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